About
Principal Consultant
Founder of Qiro Digital Group (SG). I help startups and SMEs find go-to-market clarity and build strategies that scale.
I help startups, SMEs, and public organisations turn complex challenges into measurable growth. Over 20 years in marketing, digital platforms, and strategy, I've learned how to translate big objectives into practical outcomes that last.
I started out leading national-scale digital campaigns for social rehabilitation and correctional services, shaping sensitive mandates into high-impact communication. I then directed marketing and communications for a luxury maritime brand, overseeing brand strategy, partnerships, and market positioning. From 2018 to 2025, I was a senior manager in online dispute resolution at a national legal institution. There I guided platform development and programme design, and managed official engagements with judicial and government delegations from across Southeast and East Asia.
Today, through Qiro Digital, I advise seed startups and SMEs on PMF and GTM strategy, digital capability, and scalable growth.
Credentials
Diploma in Multimedia Production, SAE Institute of Technology
BA (Hons) in Mass Communication and Business, Northumbria University
MSc in Technopreneurship & Innovation, Nanyang Technological University (in progress)
Get in touch.
Business enquiries: mo@qirodigital.com
UGC (content creator) enquiries: mo@murnimo.com