About
Growth Strategist
I help startups/SMEs scale with GTM clarity and growth strategy. Founder of Qiro Digital Group (SG) and its fractional marketing subsidiary.
Murni helps startups, SMEs, and public organisations translate complex challenges into measurable growth. With over 15 years of experience in marketing, digital platforms, and strategy, she turns strategic objectives into practical outcomes that make a lasting impact.
Early in her career, she led national-scale digital campaigns for social rehabilitation and correctional services, transforming sensitive mandates into high-impact communication strategies. She later directed marketing and communications for a luxury maritime brand, shaping brand strategy, partnerships, and market positioning. From 2018 to 2025, Murni served as a senior manager in online dispute resolution at a national legal institution, guiding platform development and programme design, a role that also encompassed managing official engagements with international judicial and government delegations across Southeast and East Asia.
Today, Murni delivers corporate consulting and advisory services through Qiro Digital Group (Strategy) and Qiro Consulting (Operations), helping pre-seed startups and SMEs build market strategies, digital capabilities, and scalable growth frameworks.
Credentials
Diploma in Multimedia Production, SAE Institute of Technology
BA (Hons) in Mass Communication and Business, Northumbria University
MSc in Technopreneurship & Innovation, Nanyang Technological University (in progress)
UGC (content creator) enquiries: mo@murnimo.com
Business enquiries: mo@qirodigital.com